Mrs. Mythili Srinivasan – Director, Smartcraft
Mrs. Mythili Srinivasan, Director of Smartcraft, brings a unique blend of academic excellence and entrepreneurial vision to the organization. With a strong educational foundation in Biology, holding both a Master’s degree and an M.Phil. she began her professional journey as an educator, where she developed a deep commitment to knowledge, discipline, and community development.
Transitioning from academia to entrepreneurship, Mrs. Mythili has played a pivotal role in shaping Smartcraft into a purpose-driven brand. Her strategic leadership has been instrumental in defining the company’s core values, fostering innovation, and driving sustainable growth. With extensive expertise in e-commerce and corporate gifting, she has successfully positioned Smartcraft as a trusted name in delivering quality products and customized gifting solutions.
A passionate advocate for artisan empowerment, Mrs. Mythili is deeply committed to supporting skilled artisan communities across India. She works closely to bridge the gap between traditional craftsmanship and modern markets, enabling artisans to access organized platforms and sustainable income opportunities. Her vision emphasizes ethical sourcing, customer-centric practices, and long-term impact, ensuring that every product reflects both quality and social responsibility.
Under her leadership, Smartcraft continues to grow as a brand that not only delivers exceptional products but also contributes meaningfully to society by promoting craftsmanship, sustainability, and inclusive growth.
Karthic. V
Business Development Manager - Ecommerce
Successful history in developing company's online sales With over 11 years of experience in e-commerce sales, operations, and business development,. Key responsibilities include creating a strong brand image, encouraging online sales, managing the online stock transaction, improving user experience, Sourcing new prospects, Scouting new business opportunities. Talented Business Analyst with advanced knowledge of data analysis. which helps in achieving targets and producing well-planned recommendations.
Dilip Kumar C
Operations Manager - Ecommerce
As a Operations Manager – eCommerce, I play a crucial role in driving the efficiency and reliability of our online business operations. With a strong background in logistics, supply chain management, and digital commerce, I ensures that every order—from click to delivery—is handled with speed, accuracy, and care.
I also oversee the complete order fulfillment process, including inventory control, warehouse coordination, vendor management, shipping logistics, and customer service support. My focus is on creating a seamless experience for our customers while constantly improving internal processes for better scalability and performance. My leadership ensures that our eCommerce operations run smoothly and are always ready to meet the demands of a dynamic digital marketplace.